Raise your hand if you’re tired of hearing people tell you things like:
"You need to increase your online presence.”
“You should be more active on social media."
“Did you know the consumer has gone digital?”
So is this advice true or not?
Should insurance agents be “more active” online or not
We could debate this all day…
But the bottom line is that it’s the wrong question to ask.
A better question is:
"What’s the best way to get more customers?"
Not more likes. Not more comments. More CUSTOMERS!
“There is only one valid definition of business purpose: to create a customer.” - Peter Drucker
Remember, your goal as a business owner is to be more profitable. Not more popular.
If you agree then you’ll want to focus on finding the best ways to get more leads, more sales, more often. And less time on the things that don’t help you do this.
Make sense?
We thought so too. That’s why at Insurance Funnels, we focus on doing one thing extremely well:
Paid Advertising
Why
Because when someone google’s “insurance for [your niche]” that person is intent on getting a quote for the very type of insurance you offer.
And intent-focused direct response marketing is the most effective way to generate the type of leads you need to grow your agency.
To learn more about how we can help you generate these high-intent type of leads, click the button below now to book your free Discovery Call.
It’s a common question… but the truth is we don’t “manage” ads. In fact, managing ads is contrary to one of our core values which is “extreme stewardship.”
That’s because there’s a big difference between someone who thinks like a “manager” and someone who thinks like a “steward.”
Managing is about getting by. Avoiding disasters. Putting out fires.
Think of the pilot who says, “I managed to land the plane safely!”
Or the poor person who says, “I’ve managed to live on very little money.”
The manager focuses on surviving.
However, stewards operate out of a completely different mindset.
That’s because stewardship is about growth, increase and multiplication.
Think of the servant in the parable of the talents, who is given a sum of money and who goes out and DOUBLES it for his master.
A steward finds a way to maximize the return on the resources entrusted to him.
The steward focused on THRIVING.
This is why our highest core value at Insurance Funnels is Extreme Stewardship. It reminds us that we’re not just “managing some client’s ad budget” when we run campaigns.
Instead we remember that we’re being entrusted with valuable resources from a family-owned independent agency – and what we do with those funds will impact not just “that account” but the men and women who work there and their families.
You can view our PAID ADS ROADMAP to see a step-by-step diagram of what you can expect.
But the bottom line is: we build and optimize ad campaigns to drive targeted traffic to quote pages that are custom designed to convert well.
The ads we create focus on specific search phrases people use online when they’re in the market for the type of insurance you offer.
Our team has deep expertise in all things related to paid ads, including:
We believe it’s best to master one ad platform at a time so you don’t spread yourself too thin. However, once there’s no more market share to take in one channel we can help you break into new ones, including:
When it comes to running your paid ads, the answer is a resounding YES!
In addition to our paid media experts, we also have a team of direct response copywriters who write the ads (from their brain vs AI), web designers who make the quote pages look amazing, and project managers to help us execute with lightning fast speed!
We decided we wanted to be the best in our field, and so we sought out skilled experts that cover every facet of paid media marketing.
Our team at Insurance Funnels not only has the right skill sets and experience, but they also have the right heart to steward every penny with excellence, allowing us to drive down your cost per lead and ultimately cost per client.
If you want to know how our paid advertising team could help you hit your goals, then click the button below to book your free Discovery Call.
We recommend you allocate at least $3,000/month for your ad budget (which is in addition to our monthly service fee to run the ads).
Once we know the type of ad campaigns you want to run, and your specific goals, then we’ll send you pricing options. The first step is to book your initial call. The next step would be for us to conduct a free audit. When we present the results to you we’ll also present our price for your specific situation.
The difference is we’re not generating leads from a generic quote website and then reselling those leads to you. Instead, we will create and run ad campaigns under your agency’s name. This means when prospects click on an ad they’ll go to a quote page that’s custom-branded with your agency’s name, logo and information. It’ll all be under your brand from start to finish.
No. Not only is a new website not required, but we don’t even need to build the quote pages on your website. That’s because we use a high-end landing page builder to design our pages. Once the page is designed we can map it to your main domain name so that the URL is something like www.youragency/quote-page.
All your web team or IT person has to do is add a plugin to your website and our team does everything else (we can even add the plugin ourselves if you want us to).
Our main office is in Austin, Texas but our team is worldwide.
Every month you’ll get a detailed report that shows the following metrics:
We can also work with you to help you calculate:
Google is still the most popular search engine in the world. 92% of all searches are done on Google. And businesses can generate leads through online search one of two ways:
Plus, search engine algorithms are always evolving, which means it’s possible that a steady stream of organic traffic could dry up overnight following one of Google’s infamous “updates.”
SEO and PPC can both work together. However, PPC tends to be more reliable in the long run simply because you have more control (and Google’s business model was basically created to support this).
We typically provide detailed reports once a month. However, if you need to see them more often, we can do that. We can share an example report on our initial consultation call so you can see the level of detail provided.
We will schedule a monthly review call to go over everything and also check in with you on the lead quality. This allows us to keep an open line of communication and helps us know what’s working vs not on the sales side of things.
