If you really want to succeed with marketing your agency then you have to get your data dialed in.

There’s just no way around it.

And “getting your data dialed in” is more than just knowing what Google or Facebook tells you your cost-per-lead is. For starters, you need to own your data vs putting your blind trust in Google or Facebook.

We can help you do this by setting up server-side conversion tracking if you don’t already have that. 

But that’s just the tip of the iceberg! You also need to know two key metrics like the back of your hand: 

• Customer Lifetime Value (LTV)
• Customer Acquisition Cost (CAC)

Yes, you should also know your cost per lead, conversion rate of your website and pages, time on site, bounce rate, email click through rates, etc. 

But at a “macro level” you need to know LTV and CAC. You also need to know what these are “by channel.” 

Otherwise, you may be over-investing in some channels and under-investing in others. And the only way to know is to look at the data.

It can feel impossible to get a handle on all of this.

Plus, even if you do find a way to capture it, how do you make sense of it all?                                              

It all starts with an initial phone call to assess your situation. 

If we can provide what you’re looking for then the next step is to see what’s “under the hood” with your marketing data. Even if it’s not pretty! This would involve a comprehensive Data Audit. 

The deliverable would be a 10-20 page report plus a 20-minute presentation with our findings. From there we’ll lay out some options on how to remedy the situation. You can attempt to make these improvements in-house or hire our capable team of data experts to do it for you. 

However you choose to do it is up to you… but the ultimate goal is to have numbers you can trust so you can make data-driven decisions. 

If this is something you want to discuss further please book a call with us today!