In today’s hyper-competitive world you need every edge you can get to win.
And conversion rate optimization – or CRO for short – is one of the most effective edges you can have.
Why?
Just think about it…
If your website has a conversion rate of 2.5% and you get 1,000 unique visits a month then you’ll get:
However, if you employ proven CRO techniques and bump your conversion rate to 5.0% then you’ll get:
This is what makes CRO so powerful.
It amplifies everything else you do, whether that’s: SEO, PPC, referrals, or social media. When your site is designed to maximize conversions it helps you essentially decrease your cost-per-lead while also helping improve your lead quality.
If I were to ask you:
“How many split tests have you run in the last 12 months?”
What would your answer be?
If you’re like most insurance agencies we talk to, the answer is “none.”
Which is a shame, because every day that goes by that you’re not A/B testing something is a missed opportunity to:
Listen, here’s the truth: there’s no other way to find out what’s going to work for you in your marketing other than actually testing it out. And the main platform you have to do that on is your very own website.
However, the reality is most agencies will invest heavily in web design and development and even in SEO and social media while completely neglecting CRO.
But this is also good news if you’re reading this!
Because this is your opportunity to gain that “edge” over your competition.
You can view our CRO Process to see a step-by-step diagram of what you can expect if you engage us to help optimize your site.
But the bottom line is: we analyze your site using cutting-edge heatmap and AI tools to observe how people interact with it. From there, we make a list of split-tests to run and either a) hand that list to you and your team to execute, or b) you pay us to oversee those tests.
The key to success with CRO isn’t just how you run split-tests, but what you choose to test. We’re experts in knowing what tests have the potential to move the needle the most.
Of course making sure your analytics and tracking tools are set up properly is required before you can engage in any meaningful split tests. Which is why this is the first step in our process.
After this we install heatmap tracking software so we can gather the right data to review. From there we’ll review the results and analyze the data we collect. We’ll make an exhaustive list of tests we could run and then prioritize them based on their Impact Score.
Then, depending on our agreement, we’ll either hand this list to you along with detailed instructions on how to run the tests, or we will run them ourselves and report on the results.
The key is to have a proven process for this and then stick to it.
Remember, you don’t want to have another day go by where you’re not testing something! Book a call today if this is something you’re interested in.
